Our Company
ABOUT US
ABOUT US
Obscuras is a data-first growth and execution company. We help ambitious businesses understand what is really happening, decide what matters most, and make the changes needed to reach the next level across growth, technology, data, and operations.
Obscuras was founded by two operators who spent years working across growth, data, software, and infrastructure. We saw ambitious companies lose time and money because every specialist only owned one piece of the problem. So we built Obscuras to give leadership one senior team that can understand the whole business, find what actually matters, and stay with the work until it changes.
Obscuras was founded by two operators who spent years working across growth, data, software, and infrastructure. We saw ambitious companies lose time and money because every specialist only owned one piece of the problem. So we built Obscuras to give leadership one senior team that can understand the whole business, find what actually matters, and stay with the work until it changes.
Growth, efficiency, and decision-making are connected. Understanding one without the others rarely tells the whole story.
Customer LTV Increase
Customer LTV Increase
Operating Efficiency
Operating Efficiency
Revenue Forecast Accuracy
Revenue Forecast Accuracy
Why Us
we operate across the whole business
STRATEGY, GROWTH, DATA, TECHNOLOGY, AND OPERATIONS, CONNECTED BY ONE VIEW OF WHERE THE BUSINESS NEEDS TO GO.
Obscuras brings commercial judgment, technical depth, and execution together. We use data to understand the business, make better decisions, and build whatever capabilities are needed for its next stage.
BUSINESS INTELLIGENCE
Know what is happening, why it is happening, and where the opportunity is.
GROWTH
Create demand, capture more of it, and open new paths for expansion.
DATA & AI
Turn information into intelligence, automation, and capabilities the business can use.
TECHNOLOGY
Build the software, systems, and infrastructure required for what comes next.
OPERATIONS
Make the business faster, more capable, and easier to scale.
Why Us
we operate across the whole business
STRATEGY, GROWTH, DATA, TECHNOLOGY, AND OPERATIONS, CONNECTED BY ONE VIEW OF WHERE THE BUSINESS NEEDS TO GO.
Obscuras brings commercial judgment, technical depth, and execution together. We use data to understand the business, make better decisions, and build whatever capabilities are needed for its next stage.
BUSINESS INTELLIGENCE
Know what is happening, why it is happening, and where the opportunity is.
GROWTH
Create demand, capture more of it, and open new paths for expansion.
DATA & AI
Turn information into intelligence, automation, and capabilities the business can use.
TECHNOLOGY
Build the software, systems, and infrastructure required for what comes next.
OPERATIONS
Make the business faster, more capable, and easier to scale.
Why Us
we operate across the whole business
STRATEGY, GROWTH, DATA, TECHNOLOGY, AND OPERATIONS, CONNECTED BY ONE VIEW OF WHERE THE BUSINESS NEEDS TO GO.
Obscuras brings commercial judgment, technical depth, and execution together. We use data to understand the business, make better decisions, and build whatever capabilities are needed for its next stage.
BUSINESS INTELLIGENCE
Know what is happening, why it is happening, and where the opportunity is.
GROWTH
Create demand, capture more of it, and open new paths for expansion.
DATA & AI
Turn information into intelligence, automation, and capabilities the business can use.
TECHNOLOGY
Build the software, systems, and infrastructure required for what comes next.
OPERATIONS
Make the business faster, more capable, and easier to scale.
Meet The Team
The standards that shape every decision, build, and outcome.
The standards that shape every decision, build, and outcome.
ROI COMES FIRST
If it doesn’t create more value than it costs, it isn’t worth doing.
DATA BEATS GUESSWORK
The stronger the evidence, the better the decision.
COMPETE TO WIN
Good enough is not the goal. We look for the edge that puts the business ahead.
EVOLVE WITH CONFIDENCE
Move into what’s next with enough clarity to know why you’re doing it and what should happen next.
MEET OUR TEAM
Ethan Cole
Integrations & Automation Lead
Ethan Cole
Integrations & Automation Lead
Alexander Hayes
Founder & Chief Architect
Alexander Hayes
Founder & Chief Architect
Noah Reed
Lead Machine Learning Engineer
Noah Reed
Lead Machine Learning Engineer
Lena Hart
Head of Product & Experience
Lena Hart
Head of Product & Experience
Daniel Voss
Technical Program Director
Daniel Voss
Technical Program Director
Haria Lane
Client Success & Strategy Lead
Haria Lane
Client Success & Strategy Lead
Mila Rowan
Principal AI Systems Designer
Mila Rowan
Principal AI Systems Designer
DIFFERENT INDUSTRIES.
SAME OBSESSION WITH RESULTS.
We work across fintech, SaaS, e-commerce, professional services, home services, healthcare, retail, B2B, and other ambitious businesses. Our experience spans SEO, paid acquisition, analytics, data, software, automation, and operations, which lets us understand more of the business and act where it matters most.
DIFFERENT INDUSTRIES.
SAME OBSESSION WITH RESULTS.
We work across fintech, SaaS, e-commerce, professional services, home services, healthcare, retail, B2B, and other ambitious businesses. Our experience spans SEO, paid acquisition, analytics, data, software, automation, and operations, which lets us understand more of the business and act where it matters most.
ARTICLES
WHAT TO KNOW BEFORE WE START
We don’t come in with a fixed service to sell. We look at the business, the data, and where you want to go, then figure out what actually needs to happen next.
What kind of companies do you work with?
How do engagements usually start?
Do you only work on growth?
Can you work with our existing team?
What if we don't know what needs to change yet?
Do you handle strategy and execution?
WHAT TO KNOW BEFORE WE START
We don’t come in with a fixed service to sell. We look at the business, the data, and where you want to go, then figure out what actually needs to happen next.
What kind of companies do you work with?
How do engagements usually start?
Do you only work on growth?
Can you work with our existing team?
What if we don't know what needs to change yet?
Do you handle strategy and execution?
WHAT TO KNOW BEFORE WE START
We don’t come in with a fixed service to sell. We look at the business, the data, and where you want to go, then figure out what actually needs to happen next.
What kind of companies do you work with?
How do engagements usually start?
Do you only work on growth?
Can you work with our existing team?
What if we don't know what needs to change yet?
Do you handle strategy and execution?
Talk To Us
how far do you want to take your business?
Tell us where you want the business to go. We’ll figure out what stands between here and there, then do the work to close the gap.
Talk To Us
how far do you want to take your business?
Tell us where you want the business to go. We’ll figure out what stands between here and there, then do the work to close the gap.
Talk To Us
how far do you want to take your business?
Tell us where you want the business to go. We’ll figure out what stands between here and there, then do the work to close the gap.